Icon Engage delivers shopper insights more effectively to help you understand shoppers’ thinking and behaviors so you can overcome barriers and identify opportunities to help drive your business. You no longer have to recruit people who have visited your location to participate in a focus group or wait for customers to go home and hope they log on to a computer.   
Another feature of Icon Engage is the ability to monitor your data that is generated from your deployed kiosks in real-time.  Imagine you are the Marketing Director of a large retail chain and are about to plan next quarter’s marketing strategy for a fast moving product within your product line.  From your computer, you have the ability to attain the information you need from each kiosk and view it in a variety of ways.  Log in to Icon Engage Portal and view your data by store location or in consolidated formats such as region, city, state, etc.


Icon Engage helps you:

• Understand shopping habits by location and retailer
• Test merchandise ideas prior to company-wide launch
• Compare shopper perceptions of one retailer to another
• Determine probable factors of specific locations that are underperforming
• Test the viability of promotional programs and new products
• Test package design changes for shoppers at select locations
• Improve marketing communications by generating consumer data