Real-Time Sampling is a sampling method where survey offers are presented and completed by users without asking them for the commitment to join a market research panel.  Oftentimes an incentive is offered to the user for their participation.  Every visitor who is exposed to this survey solicitation has an equal and random opportunity to complete a survey. A non panel approach opens up the opportunity for data capture by expanding the pool of potential survey takers through this method, especially among hard to reach groups.

Icon Engage attracts real-people to participate in taking surveys. While they visit your retail store, eat at your restaurant, while they have fun at the theme park, at the tradeshow, at sport events, while they are staying at your hotel/resort, at fairs and concerts. icon engage leverages responders to take a survey in the right place at the right time.
The recruiting “offer” consist of a key to engage the survey and a chance to win instant prizes and enter in a quarterly drawing for participating in the process.  People will complete the survey not because of icon engage, but rather because of our method and the relationship they have with the location site.